FLOKI TO REACH 120 MILLION PEOPLE THROUGH STRATEGIC PARTNERSHIP WITH WORLD TABLE TENNIS
Floki has formed a strategic marketing partnership with top table tennis organization, World Table Tennis (WTT), for the WTT Champions Frankfurt 2023. This partnership will allow Floki and our sister token, which will launch on the 27th of October, 2023, to reach 120 million TV viewers in 189 countries — with an estimated media value of over $10 million.
WTT Champions attract a young, digitally connected fanbase. 75% of the audience is between 16–49 years old — highly educated and well-informed. Floki and its new sister token will be exposed to an estimated 120m unique viewers across 574 broadcast and digital hours with an estimated $10m media value. The event will be available with free-to-air TV coverage in China and over 120 broadcast territories on channels such as CCTV5, Migu, ESPN, Sport Klub, SBS, Canal+ & Eurosport.
This partnership makes Floki and our soon-to-launch sister token the ONLY cryptocurrencies to have ever formed a marketing partnership with the leading table tennis organization. Floki announced the first-ever cryptocurrency partnership with WTT earlier this year.
The WTT partnership will introduce Floki and our sister token to a massive, hard-to-reach TV and digital audience through match table LED display, table side A-boards, WTT website brand mark placement, global press releases, and social media posts across global WTT social channels for the WTT Champions Frankfurt 2023 that will take place from October 29, 2023 to November 5, 2023 at the Süwag Energie Arena in Frankfurt, Germany.
This partnership is even more significant due to WTT’s broad reach in Asia, particularly China. WTT games are broadcast on China’s largest sports channel, CCTV-5, and the last time these games were broadcast, WTT events took 9 out of 10 spots for the most watched sports programmes for all sports so far in all of China this year. CCTV-5 is part of the CCTV network, China’s leading broadcast network with over 900 million viewers.
The last time Floki partnered with WTT, our brand was projected to an audience of hundreds of millions on China’s biggest sports channel. The feature generated significant hype and interest in Floki, particularly in China, where it became the hottest cryptocurrency at the time of the feature — a rare feat because China rarely allows public broadcasts of anything to do with cryptocurrency. We expect this new partnership featuring Floki and our new sister token to be MORE IMPACTFUL!