Floki has formed a strategic marketing partnership with The Kings League Infojobs.
This exclusive partnership will give Floki massive visibility and is expected to introduce the Floki brand to millions of people.
The Kings League Infojobs is a unique seven-a-side football league with 12 teams that was established by football legend Gerard Pique in association with high profile internet streamers such as IBAI and THEGREFG and other notable football personalities like Iker Casillas and Kun Aguero.
The league features rules that differ from traditional football regulations with the aim of adding an element of dynamism and entertainment to the games, such as a tie breaker penalty shootouts from the centre spot, the allowance of handballs for throw-ins, unlimited substitutions, and the implementation of special “secret weapons”.
The inaugural season of the league began on January 1st, 2023, to significant viewership: with a matchday peak audience of up to 1.37 million viewers and up to 25 million matchday views across social channels that include Tiktok, Youtube, and Twitch.
More importantly, the league taps into the massive following of the league’s “Presidents” who comprise of talented streamers and ex-players that have amassed massive followings and deep admiration from their global fan base through the years. These Presidents all stream their games to their following.
Here’s an overview of these Presidents and their followers:
- Kun Aguero — 64.2m
- Ibai — 56.8m
- Gerard Pique — 42m
- Juan Guarnizo — 40.9m
- Thegrefg — 39.9m
- Iker Casillas — 33.4m
- DJMario — 18.8m
- Xbuyer — 10.6m
- Perxitaa — 8.4m
- Rivers — 7.7m
- Spursito — 5.5m
- Adri Contreas — 4m
- Gerard Romero — 1.7m
These “Presidents’’ stream their games across their channels, resulting in massive exposure for the games and league sponsors. The Kings League Infojobs itself also has a massive social following of ~9.1 million people where these games will be streamed as well.
When does the Kings League happen?
Floki joins at an exciting time with a matchday this Sunday and also in time for the semifinals and final of the winter split playoffs. Known as the ‘Final Four’ event, it will be held at the Spotify Camp Nou, the home ground of FC Barcelona, on March 26, 2023.
Next season starts on Sunday May 7th, 2023. Match days in Barcelona are broadcast across Official Kings League channels and streamers’ channels. Games are back-to-back in a single venue, 40 minutes per match, no draws. Six Matches every Sunday with KO 3pm-8pm UTC in May, June & July with Playoffs 29th & 30th July 2023.
Delivery & Visibility
The partnership which starts immediately, will include LED advertising around the pitch of all matches, plus a range of significant assets both online and via streaming channels such as Twitch.
Oriol Querol, CEO of the Kings League InfoJobs commented, “We are delighted to be partnering with an innovative and leading brand like FLOKI that many sports brands already trust and we look forward to a successful partnership”