Floki is a movement token which was inspired by an Elon Musk tweet in which he said his Shiba Inu would be named Floki. Recently, Elon Musk tweeted that he did, in fact, purchase his Shiba Inu and named it Floki. This has been immensely helpful in creating awareness for the Floki movement.
To keep momentum moving and create a stronger brand presence that helps with adoption of our utility, Floki is assaulting the market with very targeted and aggressive marketing campaigns.
Floki Will Be Aggressively Marketing In London, Starting In October
Floki just signed a huge and strategic contract to advertise in the London Underground and across about 300 London buses. These advertising campaigns will run together and will be a full-out assault of the London public transportation system.
London has a population of about nine million. In addition to its population, it gets over 21 million visitors annually. As the capital of the United Kingdom, London not only has lots of residents, but it also has many business people visiting, as well as those on holidays from overseas. This potential exposure to a host of different people makes London Underground advertising a profitable and popular investment for many large businesses. The tube network covers over 402km, serves 270 busy stations, and carries a total of 4.8 million passengers daily.
The London bus system is also one of the most utilized transportation systems in London. Millions of individuals use the London bus system on a daily basis and advertising on buses acts as a mobile advertising opportunity. The London bus system hits a cross-section of society, allowing exposure to a large subset of individuals.
Floki Will Lock Down The Los Angeles Metro Area For Three Months, Starting In October
Floki has also signed a strategic marketing deal with Kevani and Vector Media to lock down Los Angeles for three months. This marketing initiative will start in October and run through the end of the year.
Los Angeles is in the heart of California, and is a major economic and tourist hub to the entire world. The Los Angeles metropolitan area has a population of about 18 million people. In addition to its residents, Los Angeles is also visited by 50 million annual visitors. Los Angeles boasts being the number one city in the world when it comes to purchasing power. Los Angeles is also one of the most important cities in the world when it comes to cryptocurrency innovation.
Floki has signed a deal to advertise on three billboards in the middle of downtown Los Angeles, through Kevani. Kevani has worked with clients that include Google, Coca Cola, American Airlines, Microsoft and Youtube and owns more than 72,000 square feet of advertising space in Los Angeles. Floki anticipates getting over 110 million impressions during the three months of its billboard campaign.
In addition to the billboard campaign, Floki is also advertising for three months on 25 buses in the Los Angeles metropolitan area. Floki anticipates getting over 60 million impressions during the three months of its bus campaign. Just as with the London Underground, advertising on the transportation system of a major metropolitan area that garners millions of visitors will provide the biggest impact in the most efficient way.
International Marketing Push
Floki has entered into strategic partnerships with three seperate international marketing agencies. These agencies will be marketing Floki in Japan, China, Russia, Vietnam, and Indonesia. These marketing agencies boast cryptocurrency clients such as Aave, Huobi, Algorand, FTX, OKEX, Binance, ZCash, NEM, and Enjin.
With the help of these partnerships, Floki will be pushed aggressively to communities in all of the above regions. This will include news articles, influencer campaigns, integration into social media platforms, and even local meetups. This is just the beginning of Floki’s push into these regions, but it is certainly a fantastic start to reach millions of individuals.
Other Marketing Initiatives, Including Dextools Banners, BTOK Campaigns, and Facebook ads.
Floki is also engaging in more targeted marketing to cryptocurrency enthusiasts. Floki will be taking over the banner ads on Dextools.io. Dextools.io boasts over 12 million daily visits to its site. Almost every one of those visits are by individuals who are very interested in cryptocurrency.
In addition to Dextools.io, Floki will also be taking over the front page advertising space of BTOK. BTOK is one of the leading cryptocurrency apps for Chinese cryptocurrency investors. BTOK has millions of daily users and has proven to be one of the most effective cryptocurrency marketing strategies for reaching Chinese investors.
Finally, to round out the online marketing campaign, Floki is engaging in an aggressive Facebook ad campaign. Currently, the ad is being pushed to cryptocurrency enthusiasts. However, as the campaign progresses, it will be opened up to a more mainstream audience.